PDF⋙ The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace by Ed Keller, Brad Fay
The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace by Ed Keller, Brad Fay The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace by Ed Keller, Brad Fay PDF, ePub eBook D0wnl0ad THE BEST MARKETING BOOK OF THE YEAR Winner of the American Marketing Association’s Berry-AMA prize In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American continent flocking to the West Coast in search of fortune. The Gold Rush brought wealth to some, but most left empty-handed. Today, marketing consultants Ed Keller and Brad Fay say social media is unleashing a new kind of frenzy. Blinded by the shiny allure of sites like Facebook and Twitter, companies are spending billions, pinning their hopes on social media marketing without appreciating how social influence truly functions in the marketplace. That’s where Keller and Fay come in. For the past six years, they have undertaken a unique, ongoing study of consu...